Dr. Kelvin Yoo Kah Bin is a business leader and educator with extensive experience in marketing, operations management, corporate strategy, and academic research. He currently serves as an adjunct lecturer at SHRM College.
He holds a Doctor of Business Administration from Teesside University, United Kingdom, where his research focused on consumer decision-making styles among young adults in Singapore.
He also holds a Master of Business Administration from Nanyang Technological University and a Bachelor of Business Administration in Marketing and Finance from the University of Washington, USA.
In addition to his academic credentials, Dr. Yoo brings extensive industry leadership experience as Group CEO of Singapore Asia Publishers Group, where he has overseen regional expansion and international business operations across multiple countries.
By integrating academic knowledge with practical industry insights, Dr. Yoo delivers engaging and industry-relevant learning experiences that help students develop a strong understanding of contemporary business practices and strategic decision-making.
Ms Eunice Allysa Wee is an experienced academic and tourism professional with over 20 years of expertise in hospitality, tourism education, and programme management. She currently serves as a Senior Lecturer and Programme Manager, overseeing academic operations and delivering lectures across diploma, advanced diploma, and postgraduate programmes.
She holds a Master of Business in Tourism Management and a Specialist Diploma in Learning and Teaching, reflecting her strong commitment to academic excellence and professional development. In addition to teaching, she supervises student dissertations and provides academic mentorship to support student success.
Eunice is dedicated to delivering industry-relevant education that combines academic knowledge with practical insights from the hospitality and tourism sector. Her leadership, teaching expertise, and learner-focused approach contribute significantly to the development of future hospitality professionals.
Loh Hak Chong is a senior lecturer with over 25 years of professional experience in multinational corporations across diverse business environments. His extensive corporate background enables him to bridge academic concepts with practical business applications effectively.
He holds a Master of International Business from Curtin University of Technology, Australia, which complements his strong industry experience and global business perspective.
At SHRM College, he specialises in simplifying complex business theories and relating them to real-world organisational challenges. His teaching approach encourages students to apply theoretical frameworks strategically within contemporary global business contexts.
By combining industry expertise with practical business applications, Loh equips students with both academic knowledge and professional competencies required to navigate today’s dynamic business environment.
Chef Tan is a seasoned culinary arts professional and hospitality educator with over 35 years of industry and academic experience across the hospitality sector. His career spans five-star hotels, luxury cruise liners, corporate dining operations, and tertiary education institutions.
He holds an MBA from a UK university and possesses internationally recognised certifications in food safety, training, and culinary education. His teaching areas include food science, kitchen operations, bakery and pastry, culinary management, and advanced cooking techniques.
Chef Tan is committed to delivering industry-relevant culinary education that combines practical expertise with academic excellence. His extensive professional experience and passion for lifelong learning continue to inspire and develop future hospitality professionals.
Shirin Yee is a lecturer with a background in hospitality, food and beverage, and business management. She is committed to creating an engaging and supportive learning environment that encourages students to develop confidence, communication skills, and a strong understanding of industry concepts.
She holds a Master of Business Administration and possesses academic qualifications in hospitality management, reflecting her strong foundation in both business and hospitality education.
Shirin integrates practical industry perspectives into her teaching, helping students connect academic knowledge with real-world applications. Her learner-focused teaching approach prepares students with the professional competencies and adaptability required to succeed in the hospitality and business industries.
Helen Chew is an experienced English lecturer with more than 30 years of teaching experience, including over a decade at SHRM College. She is dedicated to creating an engaging and supportive learning environment that encourages students to communicate confidently and participate actively in classroom discussions.
Her teaching approach emphasises communication, critical thinking, and personal development, helping students strengthen their language proficiency while gaining confidence in expressing ideas effectively.
Helen’s approachable and student-centred teaching style enables learners from diverse backgrounds to develop strong communication skills and achieve academic growth in a positive learning environment.
Ken Chua is a lecturer with extensive teaching experience in economics, finance, and strategic management across various tertiary institutions in Singapore. He is known for delivering interdisciplinary perspectives that connect theoretical concepts with contemporary business and economic developments.
He holds a Master of Science in Economic History from the London School of Economics and Political Science (LSE) and a Bachelor of Science in Economics from the University of London. His academic background enables him to integrate insights from economics, finance, history, and strategy into his teaching.
Ken’s teaching philosophy focuses on analytical thinking, conceptual clarity, and practical application. He encourages students to develop a deeper understanding of economic systems and business environments through critical analysis and real-world relevance.
