COURSE DETAILS
FSS-SNM-3002-1.1
课程简介
This module provides the learners with the understanding of brand portfolio management including culture, brand t, brand differentiation and the factor and risks to be consider when developing or implementing organisation branding strategy. Learners will acquire the ability to implement brand campaign and activities upon completion of the module.
The learning objectives of this training programme is to train learners to formulate the branding strategy to strengthen the brand positioning and develop consumer awareness
The learning objectives of this training programme is to train learners to formulate the branding strategy to strengthen the brand positioning and develop consumer awareness
Applicants who are keen to learn and undergo formal training to create company branding strategy
Mode of Delivery
- Synchronous – eLearning
- Asynchronous – eLearning
- Assessment
Duration
- Synchronous: 21 hours
- Asynchronous: 6 hours
- Assessment : 3 hours
- Total Hours: 30 hours
Knowledge and Skills
- Minimum 2 GCE ‘O’ Level (Grade 1-8) in any two subjects or
- Minimum 3 GCE ‘N’ Level (Grade A-N or Grade 1-5) in English Language and two other subjects or
- Minimum Workplace Literary (WPL) Level 5 in Speaking and Listening and Level 4 in Reading, Writing and Numeracy.
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience
SUPPORT AVAILABLE:
- SkillsFuture Baseline Grant : SCs and PRs (Self-sponsored individuals must be at least 21 years old) – Up to 50% Course Fee Subsidies
- SkillsFuture Mid-Career Enhanced Subsidy: SCs aged ≥ 40 years old – Up to 70% Course Fee Subsidies
- SkillsFuture Credit Claimable
- Eligible to use Post-Secondary Education Account (PSEA)
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