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BRANDING STRATEGY

(Asynchronous & Synchronous)

TGS-2022017501
Branding Strategy (Sub-Cover)

COURSE DETAILS

FSS-SNM-3002-1.1

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Course Duration: 30 hours

Up to 70% SkillsFuture Funding

Eligible for PSEA

This module provides the learners with the understanding of brand portfolio management including culture, brand t, brand differentiation and the factor and risks to be consider when developing or implementing organisation branding strategy. Learners will acquire the ability to implement brand campaign and activities upon completion of the module.

The learning objectives of this training programme is to train learners to formulate the branding strategy to strengthen the brand positioning and develop consumer awareness

  1. Learners will be able to implement brand portfolio strategy including brand culture and ethos.
  2. Learners will be able to assess customers’ view on brand differentiation.
  3. Learners will be able to implement improved brand positioning in products and services.

Applicants who are keen to learn and undergo formal training to create company branding strategy 

Mode of Delivery

  • Synchronous – eLearning
  • Asynchronous – eLearning
  • Assessment

Duration

  • Synchronous: 21 hours
  • Asynchronous: 6 hours
  • Assessment : 3 hours
  • Total Hours: 30 hours

Knowledge and Skills

  • Minimum 2 GCE ‘O’ Level (Grade 1-8) in any two subjects or
  • Minimum 3 GCE ‘N’ Level (Grade A-N or Grade 1-5) in English Language and two other subjects or
  • Minimum Workplace Literary (WPL) Level 5 in Speaking and Listening and Level 4 in Reading, Writing and Numeracy.

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience 

  • Minimum of 1 year of working experience

 

SUPPORT AVAILABLE:

SUPPORT AVAILABLE:

Our location

120 Oxley Rise, S(238709)

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