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MARKETING IN THE HOSPITALITY INDUSTRY

(Asynchronous & Synchronous)

TGS-2022017506
Marketing in the Hospitality Industry (Cover)

COURSE DETAILS

FSS-SNM-4043-1.1

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Course Duration: 30 hours

Up to 70% SkillsFuture Funding

Eligible for PSEA

Marketing in the Hospitality Industry provides learners with strong fundamental of service marketing to create effective operational plans for the organisation. Learners will be using marketing mix tool to guide their customers to choose their products and services as well as different marketing channel to capture existing and potential customer.

The learning objectives of this training programme is to train learners to develop marketing campaigns in the hospitality industry. 

  1. Learners will be able to develop marketing strategy that structure and conceptualize stories to market products.
  2. Learners will be able to develop operational plans and select communication tools to reach out to target audience.
  3. Learners will be able to evaluate and monitor the campaign marketing performance, and evaluate the media ROI.

Applicants who are working in Marketing or seeking future-ready skills in service marketing

Mode of Delivery

  • Synchronous – Online Class
  • Asynchronous – eLearning
  • Assessment

Duration

  • Synchronous: 21 hours
  • Asynchronous: 6 hours
  • Assessment : 3 hours
  • Total Hours: 30 hours

Knowledge and Skills

  • Minimum 2 GCE ‘O’ Level (Grade 1-8) in any two subjects or
  • Minimum 3 GCE ‘N’ Level (Grade A-N or Grade 1-5) in English Language and two other subjects or
  • Minimum Workplace Literary (WPL) Level 5 in Speaking and Listening and Level 4 in Reading, Writing and Numeracy.

Attitude 

  • Positive Learning Attitude
  • Enthusiastic Learner


Experience

  • Minimum of 1 year of working experience.

SUPPORT AVAILABLE:

SUPPORT AVAILABLE:

Our location

SHRM COLLEGE BUILDING
120, Oxley Rise,
Singapore 238709

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