ABOUT OUR PROGRAMME
This course reflects current developments across the hospitality and service industries, including the growing importance of customer experience, service innovation, digital transformation, sustainability and experience management. This course combines 18 months of classroom theory and practical training with a six-month Industrial Attachment. It equips students with the operational, practical and management skills needed to succeed in these industries, combining specialised knowledge with hands-on, experiential learning.
The curriculum adopts an AI-enhanced approach to teaching and learning. Students learn to use AI responsibly in research, marketing and prompt engineering while strengthening their critical-thinking and ethical decision-making skills. They also develop a strong foundation in key business disciplines, including financial management, digital marketing, human capital and MICE operations.
Students complete the prescribed common modules and select one of two specialised majors: ‘Culinary Arts’, focusing on gastronomy, food science and culinary operations; or ‘Corporate Services and Client Management’, focusing on corporate sales, account management and customer journey design.
Full-time: 18 months
Part-time: 18 months
18 months in-class theory and practical classes plus 6 months Internship*.
*The internship is subject to interviews by the proposed internship company as well as approval by the relevant government authorities.
- F&B Operations and Concept Design
- Service Marketing & Experience Design
- Global Hospitality and Tourism Dynamics
- Professional Communication for Business
- Accommodation Operations and Guest Experience
- Principles of Management
- Sustainable Practices in Hospitality Operations
- Applied Learning: Food and Beverage Services
- Food Services Cost Management
- Research Methods
- Meetings, Incentives, Conventions and Exhibitions
- Managing Human Capital for Service Excellence
- Financial Management for Service Industry
- Digital Marketing for Hospitality Industry
- Generative AI for Business Analysis
- Applied Learning: Restaurant Operations and Management
- Internship
Student need to choose a Major in either Culinary Arts or Corporate Services & Client Management
Major: Culinary Arts
- Fundamentals of Gastronomy
- The Science of Gastronomy
- Applied Learning: Culinary Skills
- Applied Learning: Culinary Arts Operations
Major: Corporate Services & Client Management
- Corporate Sales and Key Account Management
- Experience Design and Customer Journey Mapping
- Applied Learning: Event Management
- Applied Learning: Corporate Hospitality and Client Services
Please click here for the Synopsis
For intake from January 2025
- Applicants must be at least 18 years old by 31 December in the year of enrolment.
- All applications are subject to SHRM College’s assessment of eligibility for entry into the programme.
- Pass in English at GCE ‘A’ Levels
- or IELTS score of 5.5
- or an equivalent English Language Qualification
Applicants who do not meet the above English language requirements will have to undergo the SHRM English Placement Test. Based on the table below, you may be required to take the Preparatory English Language Programme.
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Get In Touch
- Campus: 120 Oxley Rise, S(238709)
- (65) 6268 4888
- enquiries@shrm.edu.sg
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